When thebusiness hasto move.
When thebusinesshas tomove.
Movement01/The starting point
What brought
you here?
Business does not arrive in neatly named service categories. It arrives with a problem that needs to move.
When the numbers turn, the answer is rarely another deck. Get close to the business, find the real blockage and act on it.
02 / The person behind HB Gulf
You hire
PETER.
Not a consulting company that assigns you someone. Peter Heijsteeg. Directly.
25+ years of senior business experience. P&L responsibility. Turnarounds, transformation and international leadership. Retail first, with experience that travels beyond it.
03 / How Peter sees a business
A turnaround rarely starts where the symptoms appear.
Follow the connection between commercial performance, customers and people. Find what is actually stopping execution.
See where value is created — and where it is leaking.
Find out whether the proposition still matters.
Make the organisation able to deliver what the strategy promises.
04 / Selected experience
Advice from someone who has run the business.
05 / Regional edge
Global
experience.
GCC reality.
The GCC isn't another sales territory. Winning here means understanding the commercial structures, the consumers, the partners and the people on the ground.
Peter brings international experience and deep experience across the region — not a copy-paste European playbook.
Built for this region06 / Capability extensions
The right people.
The right intelligence.
Peter leads the work. When the situation calls for more, he brings the right capability to it.
PoE Advisory
Specialist expertise and additional senior leadership when the business needs hands on deck.
poeadvisory.comIntelligence / Decision supportPowerhoused.ai
Illuminating organisational dark spots and connecting them to measurable business performance.
powerhoused.aiTechnology / Order managementRetailUnity
Distributed order management built for retail: one unified inventory, AI-driven order distribution, easy ship-from-store and optimised return handling.
retailunity.comTechnology / Virtual try-onTry-This.ai
AI-powered virtual try-on for fashion retail. Customers upload a photo or use their webcam to see themselves wearing your products.
try-this.ai
07 / Point of view
STRATEGY IS EASY FROM
THE OUTSIDE.
Strategy decks nobody can execute. AI because everybody else is doing AI. Technology without a business problem.
Getting close to the business. Looking at the numbers. Talking to the people. Finding the blockage. Fixing it. Moving.
08 / Start the conversation
What's keeping you awake?
Tell Peter what is going on. No pitch deck needed.
This opens your email app with your message ready to send.